Behind the Screens: Beauty Jamaica
During the first couple of months of Kingston Belle’s existence we really tried to separate ourselves from a ‘blog’ title. We thought people wouldn’t understand what we were trying to accomplish if we jumped onto the blogging cart but soon after we began to embrace the sphere and it’s been smooth sailing since. One thing that hasn’t change is our effort which has always been to bring people in Jamaica, the Caribbean and the World at large closer to Jamaican Fashion and all its contributors. It’s been an amazing year of great posts on our Designers, Models, Ateliers and Celebrities but what about the BLOGGERS? Have you ever wondered who was behind some of our beloved blogs here in Jamaica? We know we have. But enough chit chat, here’s a few of our favorite blogs and the people behind them, enjoy! - Kingston Belle
About The blog
What’s your blog’s mission?
BeautyJamaicais a blog dedicated to Jamaicans who have/are developing an interest in beauty and fashion. I aim to showcase fashion as it relates to Jamaica; encourage creative expression among all my readers; and educate them on the variety of possibilities for self improvement (whether physically or mentally).
Describe your reader
My average reader is a young person who is developing his/her personal style.
What would be your ideal post (feature or otherwise)
My ideal post would be an interview of a fashionable Jamaican, showcasing their influences and a little about their personality.
About The Blogger
My name is Afayah Prendergast, creator and chief blogger at BeautyJamaica. I am 24 years old and currently employed as an Urban Planner in government. My blog began as a hobby and has been a great tool of self expression for the past two years. Since then it’s become a lot more to me than just a hobby. BeautyJamaicaembodies my creative spirit and it’s where I unwind and share my interests with others like myself. I’ve always loved writing but blogging is not only about putting the info out there. It allows interaction with the readers which is a great feeling.
KB: What improvements would you like to see made in the locale fashion sphere?
AP: To be honest, I do believe that Jamaicans are very fashionable people. If most of us aren’t fashion forward, we’re at least on trend. However, my readers and I have expressed some disappointment in male fashion inJamaica. I don’t think that many men show enough interest in their appearance nor are they comfortable with themselves to make the effort. That is a topic for extensive discussion lol.
Male fashion and self expression aside, I would love to see more support for local designs. And I’m not talking about t-shirt lines, I mean wonderfully designed, visually enticing pieces that are as Jamaican as it gets. I know some Jamaican designed pieces can be expensive. But if it even means teaching yourself how to make a necklace or buying a sewing machine on a whim (like I did), then we can all begin to encourage home grown talent.
KB:Name 3 things you’re totes obsessed with right now.
AP: OMG!!!! At the moment I’m obsessed with 1) the deep red/burgundy lips I’ve been seeing on the runway of various fashion shows abroad; 2) metallic ANYTHING! (My nails are silver right now); and, 3) animal print, specifically leopard.
KB:Name your Favorite: local designer, Model, Photographer/celebrity, Restaurant and blogger (outside yourself of course).
AP: Wow. My brain just might explode from thinking about this. I actually fell in love with what male fashion in Jamaicacould become. This was all because of a brand called White Sky that was showcased at Saint International’s Style Week 2012. The designs and craftsmanship were perfect (no exaggeration). It’s how gentlemen should dress. Not to leave the women out of the picture, I’ve had an increased interest in Yahdie Conscious apparel. I think it’s very laid back and befitting of a young, trendy Jamaican woman.
Would it be biased to say my favorite model is someone I know? I LOVE Pulse model Tasmin Golding. She has legs for days! My favorite photographer right now is also a friend of mine, Randy Richards. He’s up and coming and is really making the rounds. Hands down, my favorite restaurant right now is Majestic Sushi & Grill at Villa Ronai. I love Japanese food and the ambiance there is so romantic. My favorite blogger is (one of my best friends) Monique Kennedy from M*rkologie. Her blog is not just about fashion but it’s really a holistic approach to everyday life. She’s great!
Endorsed by: Jamaica Fashion Blogger’s Guild (JFBG)